The prologue
Branding defines the core of your business. It is not about what you do, but why you do it. Grasping the DNA of your company fosters a sense of belonging and purpose.
It’s about selling dreams, not things. Authenticity drives success. It allows to make informed decisions quickly, eliminating stress and overwhelm.
Your company DNA is the spark that ignites your day-to-day activities. The real reason your company exists goes beyond its core values.
The process
Are you looking for a complete brand revamp, a new product name and logo or a new tone of voice for your company? Together we collect your expectations regarding branding; are you building a new brand from scratch or do you want to deepdive into your existing story and set clear guidelines?
Through collaboration I get to know you and the DNA of your company: we unlock potential in workshops, brainstorms, games, you name it. I will take you along on this exciting ride. It is up to me to make something that is already at the heart of your company come alive.
The result
Based on your needs and the information we have gathered I present multiple brand directions that naturally fit your company. From there on the options to share your brand with the world are endless; a website refresh, new logo, new verbal identity, new tone of voice, (online) communications, merchandise and this list goes on.
There is so much more I would like to share, but that is something I like to tailor to your story, let's get in touch!